# The Ultimate AI SEO Playbook - Rank #1 in ChatGPT, Perplexity, Gemini & More

These notes are based on the YouTube video by Wes McDowell

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What is AI SEO?

AI SEO is a new approach to search engine optimization that focuses on optimizing a business’s online presence for AI-powered search tools like ChatGPT, Perplexity, and Gemini. This approach is different from traditional Google SEO and offers a stronger advantage for businesses that adapt to it.

Key Differences Between AI SEO and Traditional Google SEO

• Traditional SEO relies heavily on keyword phrases, whereas AI SEO places less emphasis on exact keyword matching and more on topics, context, and semantic relevance.
• AI tools can use contextual signals, like location and prior queries, to personalize results, but the extent of personal data used depends on the platform and privacy settings.
• AI SEO content should be written conversationally, in a human-sounding tone, to reflect how users interact with AI assistants.
• The tone and perspective of AI SEO content should match the audience and context; both first-person and third-person perspectives can be effective, depending on the content type and user intent.
• AI-powered search tools still value original, high-quality content, and duplicate or thin content is less likely to be recommended by AI assistants.

On-Page AI SEO Strategies

• Create “best fit briefs” that position your business as the best choice for specific situations.
• Write “top reasons” series that highlight the benefits and features of your services.
• Add strategic service or city posts to dominate local AI search results.
• Create comparison tables that show your business as the clear winner against competitors.
• Ensure your website has key pages such as:
  • FAQ page
  • Case studies page
  • Testimonials page
  • Pricing page

Off-Page AI SEO Strategies

• Get mentioned on as many directories and platforms as possible, such as:
  • Google Business Profile
  • Bing Places
  • Better Business Bureau
  • Social media profiles
• List your business on industry-specific directories, such as Yelp or Angie’s List.
• Get as many five-star reviews as possible, especially on Yelp.
• Reach out to bloggers and journalists to get featured in articles that round up the best businesses in your category.
• Use press releases to get mentions for your business on major websites.

Summary

AI SEO is a new and exciting opportunity for businesses to get recommended by AI-powered search tools. By understanding the key differences between AI SEO and traditional Google SEO, and implementing on-page and off-page strategies, businesses can increase their chances of getting recommended and attracting high-quality leads. Achieving significant visibility and recommendations in AI-powered search typically takes time, and businesses should be patient and persistent in their AI SEO efforts. With a well-planned approach and ongoing optimization, businesses can improve their online presence and reputation over time.