# The Secret to Get ChatGPT to Recommend Your Business... Branded Mentions

These notes are based on the YouTube video by Cody Schneider

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Introduction to AI SEO

The landscape of search engine optimization (SEO) is changing with the emergence of AI-driven search, also known as AISEO. This new landscape presents opportunities for brands, especially those in competitive categories, to compete with larger incumbents. The key to success in AI SEO lies in achieving high organic rankings and authoritative mentions, which are used by Large Language Models (LLMs) like ChatGPT to decide recommendations. While branded mentions are important, the strongest correlation for AI mentions is with organic search rankings.

Tactical Approaches to Increase Branded Mentions

Several tactical approaches can increase branded mentions and improve a brand’s visibility in AI search results:

• Guest blogging at scale: Reach out to high-traffic, high-domain-authority websites and commission them to write new listicles or reviews that feature your brand.
• Context seeding: Ensure that the content created includes the unique selling points (USPs) and context that you want your brand to be known for, as this information is used by LLMs to provide recommendations.
• Building deep product documentation: Create extensive knowledge bases on your website that cover every aspect of your product or service, including features, integrations, and FAQs, as this helps LLMs learn about your brand and increases the likelihood of being referenced by AI models.
• Achieving high organic rankings: Focus on optimizing your website for search engines and building high-quality content to improve your organic search rankings, which strongly correlate with AI mentions.

Importance of Traditional SEO

While AI SEO is a growing area, traditional SEO remains crucial as the foundation for ranking in AI search results. Brands should not abandon traditional SEO practices, such as building high-quality backlinks and optimizing their website for search engines, as these efforts will continue to influence AI search results. However, it’s essential to note that backlinks, including tier-two links, have little to no direct impact on AI visibility. The focus should be on achieving high organic rankings and authoritative mentions.

Future of AI SEO

The AI SEO landscape is still in its early stages, and its future development will likely involve more sophisticated methods of understanding and ranking content. As the technology advances, it may incorporate more sources beyond traditional search results, potentially including social media, forums, and other online platforms.

Summary

To succeed in AI SEO, brands should focus on increasing branded mentions through tactical approaches like guest blogging, context seeding, and building deep product documentation. Achieving high organic rankings is also crucial, as it strongly correlates with AI mentions. Traditional SEO practices remain essential, and brands should continue to optimize their websites and build high-quality content. As AI SEO continues to evolve, staying adaptable and focused on providing high-quality content and user experiences will be key to maintaining visibility and competitiveness in search results.