# Instagram for Realtors 2025 - 8 Tricks to SKYROCKET Your LOCAL FOLLOWERS
Table of Contents
These notes are based on the YouTube video by Mike Sherrard
Growing Your Instagram Following as a Real Estate Agent
To increase your Instagram followers and attract local clients, consider the following strategies:
- Optimize your bio to give people a reason to follow you
- Leverage Instagram stories daily to remain top of mind and expand your audience
- Double down on Instagram Reels for mass organic engagement
- Collaborate with people who have bigger audiences to tap into their followers
- Cross-promote your Instagram account on other platforms
- Post consistently to give people a reason to follow you, focusing on quality and engagement rather than a strict daily schedule
- Audit the quality of your content to ensure it’s engaging and value-driven
- Show people who you truly are to attract clients and grow your following
Optimizing Your Bio
Your Instagram bio should include a clear description of who you are and why people should follow you. This can include:
- Your name and profession
- Your achievements and accolades
- A brief description of what you post about
- A call-to-action to encourage people to follow you
Leveraging Instagram Stories
To get the most out of Instagram stories, try the following:
- Geo-tag your location to reach people who are interested in your area
- Tag other people, such as local businesses or collaborators, to expand your audience
- Focus on engagement signals like shares, sends, and replies to increase visibility, as hashtags in Stories have limited reach
- Post stories daily to remain top of mind and keep your audience engaged, but prioritize quality over quantity
Creating Effective Instagram Reels
Instagram Reels offer a great opportunity for mass organic engagement. To create effective Reels:
- Use local hashtags and geo-tags to reach people in your area
- Create content that is engaging, value-driven, and reflects your personality
- Prioritize video content, as it significantly outperforms static photos for reach and engagement
- Post Reels consistently, aiming for 3-5 times per week, to keep your audience engaged
Collaborating with Other Accounts
Collaborating with other accounts can help you tap into their audience and grow your following. Consider:
- Reaching out to influencers or business owners in your area
- Collaborating on content, such as videos or posts
- Tagging each other in posts and stories to expand your audience
Cross-Promoting Your Account
To grow your Instagram following, cross-promote your account on other platforms, such as:
- YouTube
- TikTok
Posting Consistently
Consistency is key to growing your Instagram following. While there’s no one-size-fits-all posting schedule, recent guidance suggests focusing on quality and engagement rather than a strict daily posting schedule. Aim to post 3-5 times per week, prioritizing content that is engaging and value-driven.
Auditing Your Content
To ensure your content is effective, audit it regularly by:
- Looking at your posts objectively
- Asking yourself if you would engage with your own content
- Making sure your content provides value and is engaging
- Reviewing engagement metrics to see what’s working and what’s not
Being Authentic
To attract clients and grow your following, be authentic and true to yourself. This means:
- Posting content that reflects your personality and interests
- Being transparent and honest in your posts
- Showing your face and personality in your content to build trust and engagement
Summary
Growing your Instagram following as a real estate agent requires a combination of strategies, including optimizing your bio, leveraging Instagram stories and Reels, collaborating with other accounts, cross-promoting your account, posting consistently, auditing your content, and being authentic. By following these tips and prioritizing quality, engagement, and video content, you can increase your followers, attract local clients, and grow your business.
