# How to Build AI Systems That Actually Run Your Business (Not Just Chat)
Table of Contents
These notes are based on the YouTube video by Mark Ericksen
Introduction to AI-Powered Business Automation
The concept of AI automation in business is not new, but leveraging it to automate repetitive processes and improve consistency can significantly enhance how businesses operate. By utilizing AI systems to gather information from multiple sources and launch specialized tasks, businesses can achieve high-quality results across various aspects of their operations.
Key Takeaways
- AI can be used to automate repetitive processes in businesses
- AI systems can gather information from multiple sources and launch specialized tasks to deliver consistent results
- This approach can be applied to various aspects of business, not just marketing
- It enables businesses to scale their operations while maintaining consistent brand messaging and quality
How AI Automation Works
The AI system is designed to gather information from multiple documents, such as:
- Brand voice guides
- Customer personas
- Unique value propositions This information is then used to launch specialized tasks that are specifically defined to deliver high-quality results. For example, in a marketing context, the AI system can create targeted marketing copy that stays consistent with the brand’s voice and messaging guidelines.
Example Use Case: Coffee Shop Marketing
In the example, a coffee shop called “Brew and Bond Coffee” has multiple documents that contain information about its brand voice, target audiences, and messaging guidelines. The AI system is set up to process these inputs and generate outputs based on predefined workflows. When asked to create marketing copy for a new seasonal promotion targeting professionals, the AI system uses the provided documents to create a new document that contains a marketing email template, subject line options, and a template for the email body.
Benefits of AI Automation
The benefits of this approach include:
- Consistent brand messaging and quality across automated business operations
- Ability to scale operations without compromising quality
- Time-saving, as repetitive processes are automated
- Improved customer experience, as AI systems can personalize marketing messages and other interactions
Implementing AI Automation in Business
To implement this approach in a business, it’s essential to:
- Identify repetitive processes that can be automated
- Define clear guidelines and documents that contain information about the business’s brand voice, target audiences, and messaging
- Set up an AI system that can gather information from multiple sources and launch specialized tasks based on predefined workflows
- Continuously update and refine the AI system to ensure it remains consistent and effective
Summary
AI-powered business automation has the potential to significantly improve efficiency and consistency in various aspects of business operations. By leveraging AI systems to automate repetitive tasks and gather information from multiple sources, businesses can achieve high-quality results and scale their operations while maintaining consistent brand messaging and quality. While AI automation is a powerful tool, it is most effective in well-defined, repetitive tasks and may require significant customization and oversight for more complex business functions.
Note: The corrections made include clarifying the capabilities of AI systems, removing anthropomorphic language, and providing a more nuanced view of the current state of AI automation. The original tone, structure, and formatting have been maintained, and only the necessary changes have been made to ensure accuracy.
